In the heart of Singapore, rrooll emerged from the founder’s nostalgic memories of soft, fluffy cinnamon rolls from his childhood – those comforting, golden moments he longed to revive. More than a pastry, his vision was a blend of this cherished past and Singapore’s culinary richness. With unmatched dedication, the signature soft and fluffy dough of rrooll was perfected, marring the city’s innovative flavors with heartwarming memories in each swirl and aromatic glaze. Today, rrooll is not just a cinnamon roll. It’s a taste of collective nostalgia, with every layer of soft, fluffy dough encapsulating memories, Dive into the past and savor the present with rrooll – where every bite is a journey. Welcome to the rrooll experience.